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Apple Unveils Vision Pro: Its First Major Product Since 2014, Priced at $3,499

Apple has introduced visionOS, a cutting-edge operating system designed to power its highly anticipated Vision Pro headset. During the Worldwide Developers Conference 2023, Apple showcased the device's versatility, positioning it as both a productivity and entertainment powerhouse. Users can seamlessly navigate between applications like Safari, Messages, and Apple Music, with windows floating over real-world surfaces.

Apple Unveils Vision Pro: Its First Major Product Since 2014, Priced at $3,499

The Vision Pro can also connect to a Mac, allowing users to magnify their computer screen within the headset. Demonstrating its entertainment capabilities, Apple highlighted features such as resizing windows for an immersive viewing experience, diverse background options, and support for 3D movies. Notably, Disney is collaborating to provide content for the headset, with Disney Plus set to be available from day one. Gaming enthusiasts will also find joy in the Vision Pro, as it supports game controllers and offers access to over 100 Apple Arcade titles.



The device features a 3D camera for capturing spatial photos and videos, while FaceTime experiences enhancements with real-time reflection of users' face and hand movements through the creation of a digital representation called a "Persona." Apple emphasized the importance of the new App Store dedicated to Vision Pro apps, as well as compatible iPhone and iPad apps.


As Apple ventures into augmented reality, developers are expected to seize the opportunity to create innovative apps for the platform. While the success of visionOS remains to be seen, Apple aims to establish it as a game-changing operating system akin to iOS. With the headset's launch slated for early next year, anticipation builds for the future impact of Apple's latest foray into immersive technology.



Apple's Vision Pro headset is positioned by the company as both a productivity and entertainment device. During a demo at the Worldwide Developers Conference, Apple showcased how users can view Safari windows, Messages, and Apple Music floating over a real-world table.


Additionally, an impressive feature demonstrated was a hovering keyboard. The Vision Pro can also connect to a Mac, enabling users to expand their computer screen within the headset.


Apple also emphasized the device's entertainment capabilities, showcasing the ability to enlarge the screen by pinching a corner of a window and displaying it against various backgrounds, such as a cinema-like space or in front of Mt. Hood. The headset supports watching 3D movies, and Disney is collaborating to provide content, including Disney Plus on the launch day.


Gaming enthusiasts will also enjoy the Vision Pro, as it supports game controllers and offers access to over 100 Apple Arcade titles. Equipped with a 3D camera, users can capture spatial photos and videos, and panorama photos can stretch across the user's vision while wearing the device. FaceTime experiences improvements with real-time reflection of users' movements through the creation of a digital representation called a "Persona."


Apple also announced a new App Store dedicated to Vision Pro apps and compatible iPhone and iPad apps. The launch of visionOS signifies a significant moment for Apple and developers, as it opens up opportunities for creating innovative apps for the platform.


While the success of visionOS remains to be seen, Apple's aim is for it to become a major operating system akin to iOS. The race is now on for Apple and developers to unleash the potential of this new platform. However, we'll have to wait until early next year for the Vision Pro headset to become available.

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