Kim Kardashian has expanded her product line by collaborating with Beats to launch a new pair of over-ear headphones.
This is her second venture with the brand, following the success of her 2022 special edition Beats Fit Pro. The new release, Beats Studio Pro, offers users a choice of three neutral shades – Moon (light), Dune (medium), and Earth (deep) – reflecting Kardashian's signature minimalist aesthetic.
Kardashian expressed her excitement about the collaboration, noting the stylish design of the headphones: "I'm so excited we're bringing these three popular, chic colors to Beats' most iconic and advanced headphones."
The headphones are designed not just for aesthetics but also come equipped with high-end features. These include Active Noise Cancellation and Transparency modes, up to 40 hours of battery life on a single charge, and UltraPlush leather cushions for comfort.
The Beats Studio Pro headphones are now available on Apple’s website in several markets, including the US, UK, France, Germany, Japan, and others, retailing for £349.99.
In conjunction with the product launch, Kardashian appeared in an ad with Jimmy Fallon, where they humorously competed for the title of best headphones. While Kardashian’s collection features neutral tones, Fallon’s headphones come in a striking mustard yellow.
Kardashian's first collaboration with Beats was notable for introducing neutral-toned headphones, a departure from the typical offerings on the market. These headphones quickly became one of the brand's best-selling collaborations.
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