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Urbanic launches new sister brand called 'Savana'

Delhi, June 7, 2024 – In the bustling and posh area of Delhi, Raja Ji Marg, the London-based fashion brand Urbanic launched its latest venture, Savana, at the esteemed residence of the British High Commissioner to India.

Urbanic launches new sister brand called 'Savana'

The event, held on June 7, 2024, promised and delivered an evening of elegance and sophistication, marking a significant milestone in Urbanic’s expansion.


This highly anticipated event featured the official unveiling of Savana by the Founding Partner, Mr. James Wellwood. The occasion was further distinguished by the presence of Lindy Cameron, the first female British High Commissioner for India, and Anna Shotbolt, Deputy Trade Commissioner for South Asia, Department for Business & Trade.



The evening was a celebration of style and culture, featuring exclusive previews of the Savana collection. Attendees, including prominent figures from the fashion industry such as Nancy Tyagi, Ayesha Kanga, Andrea Kevichusa, Arushi Mehra, and Sanjana Batra, enjoyed an evening filled with glamour and networking opportunities with industry insiders and fashion enthusiasts alike.


In his address, Mr. James Wellwood expressed his excitement about the new brand. "We are delighted to introduce Savana by Urbanic, a brand that embodies the essence of contemporary fashion while staying true to our commitment to quality and innovation," he stated. "With Savana, we aim to empower young women to express themselves through their style, offering them a diverse range of fashion-forward choices that resonate with their lifestyle."


Savana, Urbanic’s latest venture, is tailored exclusively for Generation Z women. It aims to redefine fashion for the discerning young woman of today, offering a curated collection that effortlessly blends style, quality, and affordability. The brand keeps a finger firmly on the pulse of contemporary trends.

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